TikTok and Southbank Centre have partnered to launch a new classical music program called “Crescendo,” which gives UK-based content creators free access to Southbank concerts and rehearsals.
Selected creators will also receive mentorship, behind-the-scenes opportunities and long-term involvement through the Southbank Centre’s Ambassador Scheme.
The goal of the program which will run from January to June 2026 is to support content creators who are passionate about classical music and help them connect with new, younger audiences on social media.
Find out more about Crescendo at the Southbank Centre website.